May 12 2008
Ask her!
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My buddy Brian recently shared a story of clever marketing with me.
Brian goes to college at Washington State University in Pullman–there’s a saying on the western side of the state that “All dirt roads lead to Pullman.” As he got within sixty miles of WSU, he began to notice yellow signs by the side of the road that said “Ask her!”
Apparently, these signs were posted on all the highways, and it was all the buzz when he arrived at the dorms. Over the next week, more yellow signs randomly appeared in halls, on buildings, and throughout campus.
No one knew what it meant.
The week after, there was a group of girls wearing yellow shirts that read “Ask me.” It turned out that a fraternity was trying to recruit members.
What a clever way to stimulate buzz, brand your frat as creative (and connected to pretty girls), and attract new members!
Perhaps the most powerful part of this marketing ploy comes getting the new members wanting to believe.
Like this? Try these:
- Definition: "Wall-able"–the goal of all creative content
Your story: Does it provoke answers or state them?
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