May 13 2008

Definition: "Wall-able"–the goal of all creative content

Published by Jeff Widman at 3:33 pm under Uncategorized

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Earlier this spring, I created an application for a super-exclusive internship. There was one catch–the application requirements consisted solely of the following: “Send in a 4-page PDF–you decide what’s on it, that’s part of the application process.”

After spending many hours thinking about the intersection of the internship and my goals, I decided to create a resume that anyone would find interesting to read, whether or not they hired me.

I want my creative content to be “wall-able.” Something you post on your fridge, e-mail your friend, and print for your son. Content worth the world’s time.

While I didn’t get the internship, I do have a 4-page PDF that many, many people have enjoyed. (It also landed me some internship opportunities that were even better than the original internship!)

 

Is your creative content wall-able?

 

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10 Responses to “Definition: "Wall-able"–the goal of all creative content”

  1. # Design and Logos: More than the basics, less than the textbooks | Jeff Widman (.com)on 16 May 2008 at 3:17 pm

    [...] am I going to communicate my vision with my logo? (Create a wall-able design. Understand how shapes relate to [...]

  2. # Zackon 20 May 2008 at 12:17 pm

    Will you post the PDF or at least tell us what kind of things it contains? Sounds interesting.

  3. # Simon Payn's Effective Customer Newsletterson 20 May 2008 at 1:22 pm

    Is Your Newsletter “Wall-able?”…

    You want your clients and prospects to keep your newsletter because the longer they keep it, the stronger your relationship.The best way to encourage them to keep your newsletter, of course, is to fill it with great content; articles that……

  4. # Kirstyon 20 May 2008 at 11:49 pm

    Jeff - any chance you’re doing to post your wall-able 4 page pdf?

  5. # Ritzon 21 May 2008 at 4:19 am

    where can I see your 4-page PDF??

  6. # My non-traditional resume: Seth Godin’s Internship Application | Jeff Widman (.com)on 26 May 2008 at 4:49 pm

    [...] are no shortcuts to wall-able content: creating this took over fifty hours. During the brainstorming process, I filled an entire [...]

  7. # Jeff Widmanon 26 May 2008 at 5:15 pm

    I just posted my 4-page PDF. See the above link.

    Enjoy!

    (I have been so rewarded by hearing how others were inspired by the PDF!)

  8. # Predictions and Reality « My Little Piece of the Interneton 29 May 2008 at 7:55 pm

    [...] system change in order to prepare future workers for changing economic times, or agree with Jeff Widman’s call for “wall-able” content, there is no question that a burgeoning need for quality [...]

  9. # My Easy 3 Step Social Media Optimization Process - Easy as Heck Actually… | Trevor Mauch dot Comon 13 Jun 2008 at 2:40 pm

    [...] competing places for your target markets attention.  Jeff Widman calls this type of content "wall-able "… meaning we should strive to create content that people would want to print off and [...]

  10. # Luciano Mauroon 02 Sep 2008 at 2:37 am

    Hey Jeff,

    good to see you got a blog…how has B’ham life been?

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