Jeff Widman (.com)

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I didn’t want to post this. It’s basic. We forget. That’s why it’s worth your time.

Last week, a guy I’d never met tweeted that he’d spend a half-hour meeting with any Seattle-ite willing to drive him to the airport.

In that brief conversation, Dave McClure used words like:

Customer acquisition
User engagement
Organic growth
Viral
SEO
Intimidating

Okay, I added the last one. Now don’t get me wrong–Dave is a brilliant (and friendly) guy who gets stuff done. However, I was reminded…

Acquiring customers in a scalable fashion is tremendously important. It’s called “being efficient” and if you don’t figure it out, you’ll go bankrupt. But I wonder–how often do we focus on the tool instead of the goal? (Think GTD software programs. Marketers are not immune.)

Last Sunday, Andy Nulman gave me his definition of marketing:

A lot of people forget that it’s more than just telling a story, it’s about a relationship–between a customer and a business. A win-win relationship.

I used to wonder–why do we focus on the tool instead of the goal?
Anything you create by yourself is a tool.
Relationships require two groups.
That’s why. Difficulty.

Marketing Tools.
Brainstorm.
Create.
Use.

But don’t let people become numbers. Ever.
(They won’t let you.)

There and back again… (and my thoughts on blogging)
What is "twittering"?
Thoughts on planning a speech, sermon, or talk.txt

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