Comments on: Adding another channel

By: Ryan Stephens Marketing » Nursing Home Networking w/ Jeff Widman

Ryan Stephens Marketing » Nursing Home Networking w/ Jeff Widman — Mon, 26 Jan 2009 12:01:39 +0000

[...] My 40% rule suggests you must use a channel regularly before you can understand it. Experiment—I started on Twitter because I didn’t understand why people I respect loved it. (I’ve since realized the forced brevity sets an expectation of low commitment—it’s a great crowdsourcing tool for assembling a loose, acquaintance-oriented network.) Asking a question implies you want to know the answer—don’t be a jerk and send an SMS saying “how are you?” No 160 character message can answer that question. Never inhibit an honest answer–always match your conversation to the channel. [...]

By: Flipping the Friendfeed funnel: Too many information channels forcing private information aggregators?

Sat, 13 Dec 2008 01:15:30 +0000

[...] as marketing requires multiple channels, information overload has led to multiple channels. IM, e-mail, twitter, Work twitter, wikis, [...]

By: Adding Channels » client k

Adding Channels » client k — Mon, 01 Sep 2008 10:03:03 +0000

[...] Jeff Widman has a great post on expanding your customer base by adding channels. [...]