Mar 21 2008
Do your customers want to believe?
Yesterday’s topic of self-selecting filters prompted me to write about listening to customers…
When I’m working on a group project and we get cranky, I show this video.
People always ask, "Is this real?" It’s not funny unless it happened. But they always laugh because they want to believe it’s authentic.
Do your customers want to believe in your product?
When you watch customers use your product, you learn what they logically need. You can also discover what they enjoy–ie, how do your customers play? If they like playing with your product, they’ll want to believe it’s authentic.
Do you know how your customers play?
-Jeff
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